DSA MITRAShort answer: the best CRM for a loan DSA is one built around how a DSA earns money — it tracks every file at every bank through to disbursal, calculates bank commission and sub-DSA payouts, collects documents, automates WhatsApp follow-ups and works on the phone your team already carries. A general sales CRM stores leads but leaves lenders, payout grids and partner shares in spreadsheets. DSA MITRA is a CRM built only for loan DSAs in India; this checklist is the one we built it against, and you can use it to judge any option.
Why a general sales CRM falls short
A DSA's sale does not end at "won". One customer may be logged in at two banks; the file moves through login, sanction and disbursal; the money arrives weeks later according to a payout grid; and part of it belongs to the sub-DSA who brought the customer. A general CRM has none of these ideas, so DSAs end up running the CRM and an Excel sheet side by side.
The 10-point checklist
- Bank-wise file tracking. Can one customer have applications at several banks, each with its own stage, amount and reference?
- Commission rules per lender and product. Does it calculate what each bank owes on each disbursal — and show what is still pending?
- Sub-DSA payouts. Can it work out each partner's share, and can partners log in to see only their own files and payouts?
- Lender eligibility. Can you check a customer against several banks' policies before choosing where to log the file?
- Document collection. Is there a checklist per loan type and a secure link for customers to upload documents?
- WhatsApp follow-ups. Are there ready templates for document reminders and status updates, filled with the customer's details?
- Lead sources. Do leads from your website form, Facebook / Instagram lead ads and partners land in the CRM automatically?
- Mobile. Does it work on Android for field staff, ideally with attendance for the team?
- Roles and data control. Can a telecaller, a manager and a partner each see only what they should?
- Getting your data in — and out. Can you import from Excel on day one and export whenever you want?
How DSA MITRA does against the checklist
| Checklist point | DSA MITRA |
|---|---|
| Bank-wise file tracking | Yes — every application tracked per bank from login to disbursal |
| Commission rules & pending | Yes — rules per bank and product, pending by bank |
| Sub-DSA payouts | Yes — partner payouts, Partner seat with its own login |
| Lender eligibility | Yes — run a profile against every bank: verdict, max amount, your commission |
| Document collection | Yes — checklist per loan type, customer upload link |
| WhatsApp follow-ups | Yes — templates and a bot that chases pending documents |
| Lead sources | Website form, Meta lead ads, partners, Excel / CSV import |
| Mobile | Android app with GPS attendance; no iPhone app yet |
| Roles | Admin, System User and Partner seats |
| Data in | Import from Excel, CSV or another CRM |
We have listed the gap honestly: there is no iPhone app and no Play Store listing yet — the Android app is downloaded from dsamitra.com/app-install, and the web app works in any phone browser.
Questions to ask in every free trial
- Log one real customer at two banks. Can you see both files and their stages on one screen?
- Enter one bank's commission rule and mark a file disbursed. Is the commission right, and does it show as pending?
- Add a partner. When they log in, do they see only their own leads and payouts?
- Send a document reminder on WhatsApp. How many taps did it take?
- Import your real Excel sheet. How long did it take, and did every column land in the right place?
- What does it cost for your team for a full year, including any setup fee?
Frequently asked questions
Can a DSA just use a general sales CRM?
It can store leads, but lenders, sanction and disbursal stages, payout grids and partner shares end up in spreadsheets. A loan DSA CRM has them built in.
How much does a loan DSA CRM cost?
Most are priced per user. DSA MITRA is priced per seat per year, with different prices for Admin, System User and Partner seats — see current pricing.
Is a CRM worth it for a small DSA?
If a single missed disbursal claim or a lost follow-up costs more than the software, yes. Per-seat pricing means a small team pays only for the people using it.
Run the checklist on DSA MITRA
Seven days, every feature, your real banks and files. No credit card.
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